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PR indisputedly brings value to the table

Good to hear that not only PR geeks think we are important but business people proves that. promising.

The premise that in-house PR pros, and the agencies that support those in-house teams, are an intrinsic part of the business and...…

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everything goes digital. everything

while we still have some traditional work in PR more and more digital skills are needed...

Influence is not what it used to be. It’s more complex and dynamic and, above all, digital. But the digitisation of influence, doesn


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Reclaiming solitude

I have, literally, three devices open and running as I write this, each with 4-5 apps up. 

That's probably not healthy. 

“All men’s miseries derive from not being able to sit in a quiet room alone.”


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50s and older: where the money is

Surely marketers should see this segment as appealing? 

Good work from Karen Strauss and the team at Ketchum. 

Lately, advertisers have been mostly concerned about reaching millennials, leaving behind a significant percentage of the population,...…

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Thank you, fellow jurors

Quick note of gratitude to colleagues around the world giving time and expertise to assess the most effective PR work of the past year.

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