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communicate to millenials

a couple of good hints how to communicate with young customers, employees..

Find where we are talking, and join the conversation Be informal and authentic Tell me WIIFM Keep it short and simple, but interesting...…

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unknownx500

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a brief explanation of the new internal comms leader

3 types of internal comms leader: achiever, business person, connector - the best is probably a mix of them.

Today’s internal communicators must deftly manage the intersection of high-tech and high-touch in a communications environment that is...…

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Note to PR agencies: don't edit Wikipedia entries when there's a conflict of interest

In PR we're advocates.  We have a point of view and a goal of getting others to at least understand it and we can, agree with it.

This...

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unknownx500 AJC1

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7 point of PR measurements..

so said to see too many outputs, rather than outcomes in PR measurement. This and another 6 useful tips for more effective measurement

The old outcomes versus outputs debate can be a bit jargony, but the words are precise. If you count the number of posts you post, news...…

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unknownx500

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CALLS FOR GREATER DIVERSITY HIGHLIGHTED AT CBI CONFERENCE

Panelists at the CBI Conference have highlighted the need for greater diversity in industry as a whole.

The PR industry is faced with a...

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Wisdom of the future ...

The PRCA Fellows are outlining plans in 2017 to share their good/bad/ugly  experience with the UK communications community - students,...

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unknownx500

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Is the next big thing in marketing ... Iran?

Noted with interest: WPP expansion into Iran.

From an industry perspective, this could be a good sign.  Affiliations are not acquisitions,...

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unknownx500

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On truth, trust and Trump

PR industry analyst Paul Holmes looks at the role of business, communications and the "elites" (including the views of a few elite PR...

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unknownx500

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Season Finale! Election 2016

As tragicomedy goes, Election 2016 has been an unprecedented multiplatform always-on real-time can't miss global phenomena and...

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unknownx500

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Big thoughts in small packages

One benefit of engaging with industry groups like the PRCA in the UK is the opportunity to meet people from agencies of all kind of sizes...

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unknownx500

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50 content marketing tips

useful guideline for every digital savvy PR professional. we should be familiar with all on the list. Content first but these come later 

As you may know, content plays a heavy role in how your site ranks in search engines; producing more valuable content will help boost...…

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unknownx500

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Great PR is creating something new with and for your public(s)

I absolutely love this idea: creating high-performance running shoes from recycled ocean debris.

PR is at its greatest when an...

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unknownx500

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Brands grow businesses

Been thinking a lot about growth since I took a job with growth in my title, so I was pleased to stumble upon this from Interbrand, an...

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unknownx500

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