Some encouraging words from Marc Pritchard at P&G, a longtime client for several of our group agencies ...
- agencies can do better work with less client pressure
- every part of the creative process is important
- publishers must share accountability for transparency and verification
- measurements is important but won't make crappy advertising good
Have a look
Too many marketers, Procter & Gamble Co. included, have gotten caught in a content "crap trap," and one way out may be to start treating agencies better, according to Procter & Gamble Co. Chief Brand Officer Marc Pritchard.