When a British student produced his own version of a Christmas advertisement for retailer John Lewis (release of the real advert is a popular fixture on the calendar here), he probably had no idea it would go viral ... or lead to an actual job offer. 

London PR agency W Communications were quick make a pitch to the A-level (sort of like high school) producer, figuring they just might land a new Steven Spielberg, or at least get a little attention for being quick at spotting hot creative talent.  A win either way.  

The lessons for PR businesses are clear: creative talent can come from anywhere, and speed counts. 

And for those looking to break in to agency life: it's never too early to start producing stuff to make your case. 

Nicely done, all.