Noted with interest: WPP expansion into Iran.
From an industry perspective, this could be a good sign. Affiliations are not acquisitions, but they can lead to investment - and with investment, comes commitment. And with commitment - additional investment and soon there's a real market to serve.
WPP has signed an affiliation agreement with Iranian digital marketing firm PPG, giving the advertising and comms giant and its clients access to the group's services in the country.