3 types of internal comms leader: achiever, business person, connector - the best is probably a mix of them.
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Today’s internal communicators must deftly manage the intersection of high-tech and high-touch in a communications environment that is becoming increasingly global, integrated with external efforts, and steeped in more and more concepts from change management, negotiation, social psychology and political influence. Yet at the same time, they must also retain the creativity and skills to engage employees across an ever-expanding array of platforms.
