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Management consultancies and PR?

For years I've wondered whether the paths of PR agencies and management consultancies would somehow converge, and I still think it's a...

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It's the emotional resonance, stupid

OK, Pascal Beucler at MSL would never call anyone stupid. He's a very nice guy.

But his point here is a good one: data sets inform, but...

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P&G's Pritchard on the crap-to-craft journey

Some encouraging words from Marc Pritchard at P&G, a longtime client for several of our group agencies ...

- agencies can do better work...

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50s and older: where the money is

Surely marketers should see this segment as appealing? 

Good work from Karen Strauss and the team at Ketchum. 

Lately, advertisers have been mostly concerned about reaching millennials, leaving behind a significant percentage of the population,...…

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